FEATURE-All that glitters: Expensive diamonds outshine gold getting Chinese brides

FEATURE-All that glitters: Expensive diamonds outshine gold getting Chinese brides

SHANGHAI, ed images of your own Ny skyline, a container regarding Moet & Chandon champagne cools regarding personal wedding spa within Tiffany & Co’s leading Shanghai store, while you are light flowers and you can love poems set the feeling for China’s Romeo so you’re able to pop the question to help you his Juliet.

The room, dotted with splashes of one’s jeweler’s renowned eggshell blue, might have been hectic lately, since the younger Chinese, removed by the appeal off expensive diamonds, even more find the gleaming gems more than old-fashioned gold baubles in order to mark their relationships vows.

China’s diamond market, now the latest earth’s 2nd biggest following the United states, has actually more tripled in order to $twenty-two.8 mil over the past 5 years, predicated on research regarding researching the market business Euromonitor, continuously gobbling up market show regarding silver and much outstripping the growth rate inside the China’s 465 mil yuan ($76 mil) jewelry business. Continue reading “FEATURE-All that glitters: Expensive diamonds outshine gold getting Chinese brides”